While some men may act like they are allergic to condoms, the reality is a number of them actually are. For those who are allergic to latex, LifeStyles is rolling out its new nonlatex Skyn condom.

Unlike other top competitors, LifeStyles is taking the direct approach in marketing this new product. Its new campaign features a number of couples getting into the act. A sultry voiceover says: "Safe sex will never feel the same again . . . like nothing at all just Skyn from LifeStyle.

"'The Skyn revolution' campaign showcases our dedication to innovating both protection and pleasure," said Carol Carrozza, vp, marketing at LifeStyles' parent Ansell Healthcare Products, in a statement. "That's why we used sensuality as a platform for conveying a safe sex message."

LifeStyles Condoms. Condoms for the spontaneous and impulsive. Condoms for the bold and adventurous. Condoms for the wild and playful. LifeStyles® Condoms has so many shapes, sizes and styles, you’re sure to find the condom for you.